I work in a truly virtual law practice. We have three attorneys in two locations, working from wherever we are, everywhere we are. We have no offices, no centralized computer system, no advertising (except for a practice blog, StayViolation.Com), and no staff. We work free from the confines of standardization, centralization, concentration, synchronization and bureaucracy, which has primarily contributed to the dissatisfaction of lawyers with the practice of law. We live, support and fight for diverse lifestyles. We do it by being King of the Internet. That is why I always appreciate finding an article about someone else replicating this model.
Greg Kim is redefining the legal industry in
by creating a firm with no associates, no hourly rates and no office.
Instead of ranks of associates to do his bidding -- and to rack up billable hours for his firm -- Kim has no associates at all.
His name appears nowhere in the name of the firm, which is called Vantage Counsel.
And instead of billing clients by the hour, Vantage usually bills by the job. In fact, some of Vantage's clients are young start-up companies that lack the money to pay much in legal fees at all.
Finally, instead of a corner office, Kim now has no office to call his own; instead, he shares communal space with his firm's four other lawyers -- who often work from home or from free WiFi hotspots at Kahala Mall or the Plaza Club downtown.
If all of this seems unusual, if not a bit flaky for a corporate law firm, there's an aspect that's perhaps most surprising: One year into the venture, Kim is making as much money as he did at Goodsill.
"We're really not about making money; we want to make money, and we want to make a lot of money," he said. "But we also want to start seeding some things in the community."
Still, when asked how his income compared to what he was making at Goodsill, Kim said: "I'm making at least as much if not more. If I wanted to make a lot more, that would be easy."