YouTube Nation

With the CNN YouTube Presidential Debates right around the corner is there really any question left that we are becoming a YouTube nation?  I doubt it.  And, the question begs itself as to why attorneys, like me, are not using the medium, or not using it more often?  As CNN states, the YouTube submissions personalizes an otherwise restricted and reserved practice.  It removes the filters.  More importantly, it allows you to personalize your practice.  I really should be telling you this on camera - ugly self and all.  Why?  Because people are interested in what you have to say, but they want to see you, hear you, feel you, connect with you, and argue with you.  We like to see people in many dimensions -- for who they are.

So, how can YouTube be addressed in a law practice.  Well, for one thing it is a cheap add on to any blog.  Create a new page and add a video about bankruptcy, family law, real estate closings, probate, or whatever it is you practice.  Use it for current content.  Save a video on your channel as a thank you and send it to people as a link to tell them any number of things -- how to dress for court, how to find your office (show them the buildings and landmarks so they can recognize your office when they are driving by it), or just to say you appreciate their business.

When you think about it, it puts person back into personalize.

And, it is not a slick as TV, but people do not want slick.  They want real.  They want open.  They want honest.  I look at lawyer and Realtor ads and spots all of the time.  Those glamor shots.  Are you not shocked when you finally meet them.  The hair is poof.  There clothes are wrinkled.  The make up is not just right.  They are wearing glasses.  Not nearly as slick and, as a result, a little disappointing.  So, do not worry about it.

Sure I will have to shave more closely, I guess, but I will see you on the Tube real soon.