From New York City To A Pine Cabin In Vermont

Maybe it is not a law practice, but I think it strongly makes the point that a Third Wave practice is available and waiting for you.

As posted on CNN.Com Carey Earle left her advertising and marketing shop in New York City that represented financial services clients and moved her Green Apple Marketing (GreenAppleMarketing.Com), which crafts brand strategies and marketing messages, to a 1,500 square foot pine cabin in Vermont in which she also lives.

She says in the post, "My firm's annual revenues are nearly $1 million - less than my previous firm grossed in the city. But with no employees and lower taxes, I'm keeping more of what I make. My clients include Wachovia and Citigroup".

Is this not the Third Wave nirvana you should be working to meet?  And, the most amazing point that especially Big Law attorneys fail to get is that big business, in this case Wachovia and Citigroup, are willing to work with him.  They are willing to work with you despite the fact you work at home.

She manages all of this even with a lack of DSL or cable service.  She gets by on HughesNet satellite disch and dailup when that is not working.  The freelance designers, writers, and marketers she works with are based in Boston, New York City, and New Jersey. She uses conference calls through FreeConference Call.Com to do so.  She travels to New York about once a month.

Carey Earle says, "When I left New York, I feared becoming irrelevant. But the opposite has happened. I've discovered that Vermont gives me a certain brand essence."

What Carey Earle sells is concepts, designs and strategies.  That is really all that an attorney sells.  Too often we attorneys get deluded into thinking they are paper pushers that have to be central to their clients.  Some of it requires in person contact, such as at trial.  But, most of it is brain-centric stuff.  And, like Carey Earle, I think most of what keeps lawyers from making the jump home and going it alone is the fear of becoming "irrelevant".

The point is that lawyer or ad man, this concept works.