When You Assume You Make An Ass Out Of You And Me

I like stealing material from Tom Kane at Legal Marketing Blog because he is just smarter than me, but I still like to impress.  He is better at capsuling a group of thoughts or ideas that are important to remember and implement.  He is better at scouring the Internet to bring you what is truly important.  He has now brought you Trey Ryder's 11 deadly assumptions that can ruin all of your best laid plans for procuring paying clients.  They are:

1. Clients and prospects know what services I provide;
2. Referral sources will send me all the clients I need;
3. When clients or potential clients have a question, they’ll call;
4. My marketing materials don’t need my photo;
5. Interacting often with prospects is a waste of time;
6. Prospects will remember what I tell them, so I shouldn’t repeat myself;
7. Business clients and prospects understand legal jargon;
8. Certain marketing methods don’t work like they use to;
9. The more complicated my message, the more clients will feel they need my services;
10. Graphics in ads are less important than the message; and
11. People understand that I’m busy when I don’t return phone calls promptly.