I like interesting legal niches, and my friend Corine Tampas, a legal research and writing attorney at What's Your Authority, alerted me to this interesting website.
Legally Nanny is a legal set of services developed by attorney Robert E. King in Irvine, California. The concept is to assist individuals and families with all of the federal, state, legal, tax and insurance issues in hiring a nanny, elder care provider, baby nurse, or any household employee. But, the focus is on nannies.
The point of is that hiring illegal household help can be a minefield that can cost you back taxes, penalties, interest, federal charges for fraud and tax evasion, and a lost of reputation or a career. In short, it sales to a specific set of services for a need that needs to be filled. And, it does it for one flat fee.
Legally Nanny has been featured in publications such as The Wall Street Journal, Kiplinger's Personal Finance, Parenting Magazine, USA Today, and on media such as ABC News, CNN and The Street.Com. The point being that if you fill an interesting niche that meets a defined need, and you will get attention.
It is, indeed, an interesting legal concept. And, as with many niches, there is room to expand services when you think about it out loud. Not along ago, for example, I read that people can buy nanny insurance. There has to be a way to market such a service side by side with the law practice much like lawyers have title insurance agencies.
Anyway, check it out.