I am convinced you can find the niche practice of law in every area and nobody has thought out or sought out all of the possibilities. But, this is an interesting one.
According to The Morning Call, Bethlehem, Pennsylvania attorney Eric Dowdle targets his services as a criminal defense attorney to inner-city defendants accused of firearms offenses, drug charges and violent crimes. This begins with his website ThuggLaw.Com.
A former prosecutor, the main page of Dowdle's website proclaims, "Defending the Streets."
Dowdle says that the design of his law firm is to appeal to these inner-city defendants, and it does not stop at his website. As he explained to The Morning Call, when launching his practice six years ago he provided his existing clients bumper stickers that read, "Protected by Thugglaw." He also put ads in a local newspaper saying, "It's nice to feel wanted but being wanted sucks."
It is an interesting concept.
Reminds me of an ad in the back of the Pasadena Weekly (the alternative weekly for Pasadena, CA) for "L.A.'s Dopest Attorney" who asks if you "want to smoke pot on probation?"
Posted by: Andrew | May 24, 2009 at 05:31 PM
I love it!
I've been thinking about bumper stickers for a while. I just haven't figured out how to make it work where people would actually like them (and put them on the car). Heck, I've even thought of paying people to stick them on their bumper. Having a number of well-designed stickers driving around town could be powerful brand awareness.
Posted by: Andrew Flusche | May 24, 2009 at 09:48 PM