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Julie A. Fleming

This is a great example of how a movement is started. Having a great idea or quality work is not enough. You also need to be able to encourage others to join. For every shirtless dancing guy who starts a movement, then are hundreds of shirtless naked guys that people just stare at and keep on walking.

The real question, is how do you encourage people to join. The video focuses on this first follower, but how do you find that first follower? You need to find people you think would be interested, go to their location, talk to them about their interests and relate it to your idea (product, services, etc), and bring them back to your location. In reality what you want is dozens of "first followers" who will introduce you to their friends and their friends friends.

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