Success is about owning things -- namely real estate. The key to industry is really real estate when you think about it. Not so much the real estate a particular company owns or how it is otherwise invested, but its key executives typically own expensive homes, employees have to be relocated, they have to be housed. Key company executives sit on top of large employee pools, all of which need housing -- a place to live. They deal with suppliers and independent contractors that do the same. The big leagues then,
in any real sense, is catering to these people either directly or indirectly. Yet, most real estate agents, brokers or Realtors do not even know who these player are by name or in any other sense. Too often new real estate agents just hand up their shingle, tend to the open houses of other Realtors and hope that magic strikes. I would not count on it.
The issue is not the size of any transaction, although that is very important. The issue is the constant flow of work that this one source can provide. It is hard to prime the pump, but it matters how easy the water flows once it is primed. The same is true in real estate sales.
In this regard, The Houston Chronicle has developed and has published on their website a database of Houston's highest paid executives. It is your job to know these people. Forget meeting them for now, to start you have to recognize the names, the companies, and other such information. Then you have got to start cultivating leads to meet these people or at least slowly introduce them to the fact you even exist. Will it take time and a lot of effort. You can be sure. But, it is starting from right here how real estate success stories are made.
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