Revolutionary
Wealth is
about how tomorrow’s wealth will be created, and who will get it and how. But
twenty-first-century wealth, according to the Tofflers, is not just about
money, and cannot be understood in terms of industrial-age economics. Thus they
write here about everything from education and child rearing to Hollywood and China, from everyday truth and
misconceptions to what they call our “third job”—the unnoticed work we do
without pay for some of the biggest corporations in our country.
They show the hidden connections between extreme sports, chocolate chip
cookies, Linux software and the “surplus complexity” in our lives as society
wobbles back and forth between depressing decadence and a hopeful
post-decadence.
In their earlier work, the Tofflers coined the word “prosumer” for people who
consume what they themselves produce. In Revolutionary Wealth they
expand the concept to reveal how many of our activities—whether parenting or
volunteering, blogging, painting our house, improving our diet, organizing a
neighborhood council or even “mashing” music—pump “free lunch” from the
“hidden” non-money economy into the money economy that economists track.
Prosuming, they forecast, is about to explode and compel radical changes in the
way we measure, make and manipulate wealth.
Blazing with fresh ideas, Revolutionary Wealth provides readers with
powerful new tools for thinking about—and preparing for—their future.
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