Third Wave lawyers need to blog. However, they need not get discouraged when there blog is not an instant success.
Steve Rubel in his blog Micro Persuasion writes (persuasively) that the benefits of blogging as a business and marketing tool do not come in the short term, but will benefit those who blog often and use it as a long range tool or objective. He writes:
A lot of people starting blogs today are looking for quick results...Sometimes, this occurs...However, more often than not, if you're starting a business blog, just
as with stocks, you're best off taking a Long Tail and a long term
approach...First, you need to focus your blog on the segment of the conversation you care passionately about - and stick to it...Second, and here's where the long-term approach factors in, be patient and blog for search...
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