A short time back Larry Bodine posted his Marketing Lessons From The Sopranos. His point was that lawyers can learn a thing or two about marketing from watching the famed HBO TV series. In brief, here are the points:
1. You've got to be a good "earner" for your outfit;
2. You must keep revenue going up;
3. You must develop new business as a team;
4. Remember to say "thank you" to your referral sources and allies;
5. A meal is an excellent place to conduct business;
6. Don't be shy about keeping clients satisfied; and,
7. Remember that business development takes time.
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