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Comments

Kevin OKeefe

There's some excellent blogs published by lawyers in large law firms. They're not vetted nor are they spin.

When large law firms want to do blogs safely, that means looking at ethic's issues, branding of the firm versus the lawyer, who approves comments, design elements, how blogs fit into other marketing, and more.

Sure large law firms are going to move slower on blogs because of the processes such firms have in reviewing new forms of marketing. But that does not mean their blogs are any less of a contribution to the legal blogosphere than blogs published by lawyers in small firms.

Grant Griffiths

Amen brother. I could not have said it better myself. Even if “big law” is taking a look at blogging and even if some are doing it. They will not keep up with the advancements in law firm marketing nor law firm technology due to what you mentioned above. Solo and small firms will always be out front in these two areas because they can change quicker and more seamless than any “big law” firm out there. And what scares them the most is that both blogging and the technology currently available puts the solo and small firm on a more level playing field with “big law”

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