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Comments

Grant D. Griiffiths

Thank you for actually saying what I have been thinking. Great post.

Conrad from Avvo

Chuck - thanks for the post and I must say, that I've heard this more than once. From an admittedly biased perspective, let me respond: With all the research that we've done on how consumers choose a lawyer, I can confirm that you are right: the single most important factor consumers consider when selecting a lawyer is a personal referral. However, I believe you miss two important points: 1) some consumers start with the Yellow Pages because they don't have access to a network that includes lawyers. Avvo provides more objective information for these consumers than a garish (and expensive) YP spot. "But I don't have those type of clients!" . . . which brings me to 2) consumers often use the internet to do additional due diligence on lawyers referred by their friends. A large volume of traffic comes to Avvo through natural search terms on lawyers' names.

-Conrad from Avvo.

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