As I have always stated, blogging is a necessary tool to any solo
practitioner. And, there is no easier way to incorporate a blog than
by starting with blog software. The reason is that blogging allows you
to organically increase your presence on the web but, more importantly,
it allows you to build a wealth of content that your clients (and
perspective clients) need and appreciate.
That is the reason that I am delighted to see that my good friend Billy Price, a noted bankruptcy attorney in North Texas (the Dallas - Fort Worth - Plano area), has converted his static website for one built around his new blog. You can view it by clicking here. I cannot wait to see Billy get started on all the subject matter that is the consumer bankruptcy practice of law. I am adding him to my blog reader.
The other point is that these blog-based sites do not have to be as
expensive as static websites, in which people and groups try to sell
you expensive hosting services and have to work, for money, to increase
your organic placement on Google and other search engines. Want to
increase your placement on a blog -- then blog -- and blog some more.
Talk to people about what they want to know. Build real content and
your placement will start to improve.
Now the problem is that some people feel stymied by the design, hosting and set up aspects of any such endeavor. There is no reason to fear. Billy relied on G2 Web Media to do the initial work. This company is operated by Grant Griffiths and his so Clay Griffith. Grant is a legend of sorts in developing blogs as a client recruitment tool in the solo practice of law. He currently runs Home Office Warrior. I think he can show you just how economical (cheap I think is really the word) it is to become an expert in your field, in your area, and in a way to find new paying clients.
Funny timing, Chuck! I was just emailing Grant about G2 Wed Media. I didn't even realize he was doing so much blogging work. That's really cool!
Posted by: Andrew Flusche | February 21, 2008 at 03:29 PM