Social media I would think has pretty much killed this little saying.
Of course words hurt. Some of them can really cut. There are a bunch of words that can really sting. The bottom line is that words matter. Sure, sticks and stones can cause physical pain, but psychological pain ... now that is something that saying does not address.
I know that I am good at stabbing at people with words. I know in the past I have been capable of taking a veritable chainsaw of contentious squabble after some party on the other side of a lawsuit. Often
times it becomes too easy to fall into the Jason Voorhees of aminadversion. Dicing, boning, gashing, cubing, mincing, gashing, axing, and knocking your way into what you think is slick and canny scriptural or graphic ambuscade.
And, you can darn well believe that it does cause some degree of pain, distress, anguish, irritation and unhappiness to those at which it is aimed. Maybe that is the only goal.
From what I have learned, however, this does not win lawsuits and it does not achieve marketing objectives. In short, semantic bushwhack might very well make you feel better about yourself, but it does not bring very many clients through your front door, and it does not win you many lawsuits. In short, it might be a personal plum, but it does not bring in very much money.
Oh, but you say such things make your clients happy. Right. Clients, however, are only happy in the moment with the belief that you appeared to have lacerated or traumatized their foe. Clients in the final analysis are bean counters. Math overtakes emotion at some point in their analysis, and in the end all they are going to care about is the money you put on or took off the table depending on if you are representing the plaintiff or defendant.
Now, stating a series of actual facts that meet the elements for recovery or which appeals to potential clients as they have the same problem, is not a personal attack.
As to attacks, however, I can tell you what I have learned. Judges see them as you do not have a legitimate case or defense so you have to resort to pounding the table. Juries are easily offended by these stunts. Potential clients want to see what you stand for, and not what you stand against.
In the end, it is easier to stand back and criticize someone or something than it is to put your own beliefs forward. But, the more profitable ground will lay in your own beliefs and not in your hate or despise.
To young or new attorneys, especially, take it from an old fool. Learn well to state and make your case, an to tell potential clients how you can help them, learn to sell yourself and your position, and leave the thwacking alone.
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