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Comments

Victor Medina

Chuck - great point as always. I've always held the belief that the firm with more than 3 names had a failed managing partner at the helm. It is to no one's benefit, including the proposed "named partners" to have a name that no sane person can remember.

I differ from you with respect to trade names. I think of it as creating a brand. If I can create a strong enough brand associated with, for pure sake of argument, the "Medina Law Group", then the lawyers practicing under that brand benefit from the association with the brand. I understand that you and I are probably coming at this from different perspectives, but as a managing partner, I'm as interested in promoting my fellow partners as I am in promoting myself. So, if I can give them a vehicle through with to do that (and that vehicles name happens to be a trade name), I think it's a valid marketing scheme.

Otherwise, for the love of all that is sacred, please spare me from having to listen to receptionists say 9 names when they pick up the phone. It annoys them and often makes me forget why I called in the first place.

James Perrin

I used to work at a firm named, "White, Raub, Reis, Wick & Riegner." Try answering that phone.

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