By probate I am not talking about just probating wills. I am talking about probate and administration of estates.
A lot of communications come my way from recent or soon to be law school graduates who are planning to go out on their own. For some reason they seek my advice on what practice area they should concentrate their efforts. That is fine with me because I like to look at niche practices now and then. I do not mind speculating with those that ask. So, let me speculate a little with you now on one such niche area.
You say that probate is not a niche. It is a recognized practice area. Where that is true, I will tell you that a niche can either represent a very defined and often unusual practice area, like the one in which I practice (stayviolation.com), or a market point. By market point, I mean your point of distinction between you and all of the other will, trust, estate lawyers out there.
I refer to it as the Jiffy Lube experience. Somebody, at some time, looked at the automobile repair business and discovered that of everything an automobile dealer or mechanic shop does, it's easiest, most systematized, and hence most profitable area was oil changes. Maintenance was the main reason that vehicles were brought in to dealers and shops, yet the customers had to compete with the more complicated and time consuming tasks of car repair in order to get their vehicles service. Automobile mechanics loved it because it gave them a chance to review the automobiles brought in by customers for maintenance for other more costly repairs and upgrades. But, the oil change business was not a loss leader. In terms of dollar amount it might have been smaller, but in terms of profit it was the largest component of any dealer or shop. So, why not carve out oil changes and maintenance services and sell it to the public over that offered by any dealer or shop for its speed, efficiency and lower costs. It was, in short, the hidden gem in auto repair trade if you could sell it separately as a convenience.
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