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Comments

Victor Medina

As usual, Chuck, I agree with much of what you say and then vehemently disagree with one small point. In many cases, clients decide to hire an attorney on the basis of emotion (not rationale thought). The impressions that they get in the first few moments of being introduced to the lawyer (through the website, in person, in a brochure, etc.) are the ones that stick. In the area of estate planning, many of my clients are coming to me with the notion that they "should" get something done, not in crisis mode (usually). I want to present them with a picture of a warm, welcoming office/practice/approach. I do this partly to differentiate myself from attorneys who take the "cold" approach and partly because it's just who I am. All of which is to say that I think that personal pictures can be appropriate in striking the right tone. If you purport to do planning for parents of young children, it might be helpful for potential clients to see that you are a parent of young children yourself. I think that it's also appropriate in any situation where your warmth and empathy might be appropriate to establishing a connection (like probate or estate administration).

Then again, I'd hate to see what you think of my site.... (hint, hint, hint).

Peter Olson

Not sure about the personal picture problem. I can think of safety reasons not to have that and a few nuts I've dealt with but on the pure marketing side I think clients like to have some connection that might come through a photo or a bio. that goes into some hobbies and things beyond just what courts you practice in.

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