What Carolyn Elefant does in this video is outline the combination of core competencies that will make a solo or small law firm great -- maybe not immediately, but eventually. The presentation is short, but it is really to the point. It is worth your attention. The bottom line for me, in regard to the old line law practice, is that you have got to ditch it, niche it and pitch it.
Thank you for the repost of this, Chuck. It is hard not to be to the point with 20 slides in 20 seconds, though a fast-talker like me can manage to squeeze in extraneous information and meanderings anyway.
Posted by: Carolyn Elefant | May 24, 2010 at 08:58 AM