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Victor Medina

Chuck -

Much has been made lately about non-optomized sites and the thought that gaming the system gets you little ahead of those that are producing content that people actually want to read.

I agree that most sites lack the substantive information that clients care about. But the other half of the site's purpose is to move people who like what you have to say into contacting you to do some work. In business speak, that's the conversion strategy - but I want to stay away from the term because it's too manipulative-sounding.

One of the points is that something as simple as a contact phone number is usually missing from the site. Or maybe the 4 things you should know to know if you should call a lawyer for this work, etc.

You didn't address it too much, but what do you say to the issue of moving people from noticing you have good things on your site to taking action to engage you for your services.

Vivian Rodriguez

Conversion is going to depend on the content. It's kind of hard to do that if there is no content to educate the clients, and no call to action that will get them to contact us.

And yes, it is hard work. My own site, http://www.fldivorcepaternitylawyer.com which is hosted free, took me over 10 hours to learn and create content for it. After that, it took a good chunk of time for me to optimize for on-page SEO. The good news is that it provides a lot of free traffic that converts at about 1%-and it's not a lot of traffic since it hovers at around 345 visitors per month. But that little bit of traffic has provide over $25,000 in the last year, which for a solo like me, is just fine, thank you!

The "set it and forget it" mindset will not work for online sites. There is always tweaking and testing. But it's well worth it when, as Chuck points out, hardly anyone else is doing it.

I think that we lawyers are coming around, even if a little slow.


Lisa Solomon

A lot of lawyer/firm websites stink because lawyers go to law school, not marketing school. As you know, very few law schools offer practice management courses. Moreover, many state bars will not approve courses on marketing for CLE credit (in order to present my CLE course entitled "Powerful Persuasive Writing Tips for Your Marketing Material and Briefs" at the ABA's National Solo & Small Firm Conference last year, I had to change the title to "Powerful Writing Techniques to Help You Persuade Judges and Win Clients.").

When lawyers become better informed about marketing in general, the quality of their websites will (hopefully) improve.

Susan Cartier Liebel

Chuck, until lawyers realize their web presence is not just 'something else I have to do' and realize the strength it has to draw in business through education, you will find tons of schlock and the playing field will be wide open for those who understand it's value and build upon it. Today's internet presence is not just your business card on line. It takes personal sweat equity, something only a small percentage recognize and even a smaller percentage do well. So, yes, the field is wide open for those who wish to do it right.

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