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Diane G. Walters

Wow... I had to post on this, because you normally don't read marketing advice this good unless you buy a course from a top copywriter on it. Bravo!

Understanding human emotion is what drives purchases, using a first name to establish rapport, making yourself more approachable instead of sounding like the usual arrogant corporate, and most importantly - ditching the 'Madison Avenue' approach to advertising. It's overpriced garbage that never works.

So glad to read great advice by someone else who actually understands it all!

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